How do "qualitative" and "quantitative" research differ?

Qualitative research and quantitative research serve different purposes and utilize distinct methodologies to explore subjects. Qualitative research focuses on understanding the underlying reasons, opinions, and motivations behind human behaviors and social phenomena. It often involves collecting non-numerical data through methods such as interviews, open-ended surveys, and observations. This approach allows researchers to gain deeper insights into the complexities of human experiences and perspectives.

On the other hand, quantitative research emphasizes measuring and analyzing numerical data to identify patterns, correlations, and statistical significance. This type of research typically employs structured methods such as surveys with closed-ended questions, experiments, and data analysis to derive conclusions based on measurable and objective evidence.

Thus, the correct choice accurately highlights that qualitative research is primarily concerned with gaining an understanding of human behavior, while quantitative research focuses on statistical analysis, allowing researchers to draw data-driven conclusions.